In short PR or public relations is a way of attempting to communicate or influence the general public and their opinions, if done correctly can create an incredible amount of success for the business, product or event being publicised.
However this is just my interpretation of it so here is a definition taken from The London School of Public Relations,
“The discipline which looks after the reputation - with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (The London school of public relations, 2010)
So where is this being demonstrated in the run up to Hotelympia?
Well firstly on the homepage of their website there are multiple opportunities for the public to get involved… social media strikes your eye first with links to Facebook, twitter and Flickr (which is a photo streaming website for those of you that don’t know). There are also links to LinkedIn and Youtube where there are 42 videos about and arrange of different activities going on at the event.
In case you didn’t know what LinkedIn is (as I had no idea) here is a description taken directly from their website, “LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”
I have chosen not to sign up to the website due to the fact I feel it will not benefit this blog or me personally at this time, but feel free to check it out for yourselves. http://www.linkedin.com/
I think that twitter has had a huge impact towards the PR of the event especially when compared to Facebook, the Hotelympia Facebook page has 333 ‘likes’ to twitters 2628 followers. There is also a substantial difference between the activity on the two pages, only 33 people have talked about the event on Facebook in comparison to 625 tweets and countless ‘@Hotelympia's’. This can only have helped the visitors and the exhibitors to interact with others that are planning on attending the exhibition.
The homepage also has a link to the Hotelympia app! I think this is fantastic not only have they tapped into the social media network but also the smart phone community. Unfortunately due to financial reasons (being a student) I am currently the owner of what is known as a brick in the phone industry and therefore could not download the app to see what at all about. #notbitteratall
When I typed Hotelympia into Google this is what came up,
As you can see there are many related websites to the exhibition with the main website at the very top. When scrolling down you will find the majority of their sponsor’s websites, a field which I will talk about at a later date. This is not surprising as it is a very specific name and I think a very good name at that! Not only for the originality but it also suggests that the exhibition is the ‘best of the best’ or ‘at the top of its game’ with the Olympian connection.
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