More PR!!

Again as with Hotelympia I’ll look at the website first to find out how they are trying to interact with people.

On the football section of the website there is just general football gossip such as transfer rumours and the latest injury news. However there is a section dedicated to the Carling Cup, once on there I have found that there are many ways in which to get involved. There is a poll which is just simply ‘Who do you think will win the Carling Cup?’ currently 89% say Liverpool which is promising from my point of view! J again like Hotelympia there is a mobile phone app so you can up to date with information on the move. There is also an incentive to sign up to the Carling website as it bares the words ‘sign up today and you could win a year’s supply of Carling’. A great incentive I suppose for people that like Carling, but for the purposes of this blog I bit the bullet and signed up.

Once you’re in, you are then invited to enter more competitions and when you click on the link you are faced with at this moment in time 6 different ones to choose from with what Carling describe as ‘cool prize’s’… 

I believe I’m right in thinking that at this moment in time, having secured a place in the Carling cup final this site is tailored towards Liverpool fans… I don’t think they need much encouragement when it comes to sharpening their razors.

‘Sign up today and win a year’s supply of Carling and somewhere to sharpen your razor blades!’

Excellent marketing skills from the Carling team, they really got to understand their target audience’s needs and catered for them in great detail!

I joke of course, couldn’t resist! Haha

So back to public relations… just like Hotelympia there is a link for people to ‘like’ the Carling Facebook page, however unlike Hotelympia this is Carlings only interaction with the social media community. Although the Facebook page has over 73,000 ‘likes’ what harm would it do to set up a twitter account, it wouldn’t cost any money and can only help by gaining more interest. I feel they have missed a trick here.

As far as public relations go that is about it for the carling website. To briefly conclude I believe that Hotelympia have done a fantastic job in involving the public through social media, apps and videos via youtube.com and that they have connected to their intended audience very well in making them aware and doing a good job in influencing peoples decisions to go to Hotelympia. Carling have done far less in terms of PR however a great deal more on the promotional side in the form of competitions, personally I am yet to be convinced by their techniques however I do feel my perception may change once I look a little more into the target markets.