Since registering for Hotelympia I have received e-mails from their main sponsor Caterer & Hotelkeeper magazine. The first one that I received was quite simply offering me and anyone else who has registered to Hotelympia a 50% discounted subscription to the magazine, which is a fantastic opportunity especially for anyone that runs a business within that sector of the industry. It would bring the price down from £165 to £82, a huge saving considering you will receive 51 issues throughout the year.
Just a week later I received another e-mail about recruitment within the industry. At a first glance I presumed it was for jobseekers however once I read the e-mail in full I realised it was tailored towards employers looking to recruit professionals in the hospitality and catering sector. It boasts that the Caterer & Hotelkeeper job site has over 44,000 hits per month and therefore would be a great place to start looking for future employees. This is just another perk of signing up to the Hotelympia trade show as I would imagine businesses are not only there to potentially gain B2B relationships but also to scout any new talented young professionals involved in the industry. This is another example of an excellent way of getting everyone involved with the event and therefore making them feel part of the experience.
Unfortunately I am unable to compare this type of service or marketing with the Carling Cup final as they do not have anything similar, although for the type of event that the Cup final is I feel it would be a waste time as the only perks they can really offer are apparently free beer and razors! Haha
On that note ill leave you with a beautiful picture of Jay Rayner on the cover of Caterer & Hotelkeeper... 
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